The ability to connect to wifi is becoming the main operational problem at trade fairs, enclosures for both organizers and suppliers.
How it explains an expert in this topic, Jennifer Booth, that organizes huge events like EIBTM, It is not a problem limited to such or which enclosure: is a global problem, coming from a limitation of wifi technology.
He tells us that, the expectation created by the fact that we have very cheap wifi at home and free in many cafes has moved to the world of fairs.
Unfortunately, Because of the size, the scale and purpose of the fairs, This raises a number of problems.
La wifi technology no fue diseñada para ferias, but for everyday use, and low-level. A cafe is great to check emails, but no one would take his business from there…
The number of users is small and data consumption is minimal, compared to a busy fair, and to be honest not wait to get a quick and reliable connection in the cafeteria, since it's free.
Even an airport, to its large size, has a much smaller number of people trying to simultaneously connect an exhibition space, since most people are in transit.
It is likely that you hire a company or personal use of IT in your business to provide connectivity for your business needs. As an exhibitor, 're moving your business to the exhibition space, therefore the importance of connectivity in this environment is the same as in your office.
¿Cuál es el technical problem? Wifi devices use one of the two bands to connect, the 2.4GHz (802.11b) and 5GHz (802.11).
Most smartphones and laptops oldest work in the 2.4 GHz, does not work well in environments occupied exhibition. And there is a system failure, but a limit of these devices.
The 5GHz offers many better options to connect to wireless networks at fairs, however, as new devices start to use more widely the 5GHz, a matter of time that also starts to become congested.
With the increasing number of wireless devices and changes in the way we connect, there is great confusion, and it is our duty as an industry to educate our exhibitors and visitors with regard to this topic.
It's time to work together and not merely as service providers, to provide the best environment for professionals to have wifi without interference and our clients to do business in our markets in the best conditions.
We strongly recommend the installation of a cable connection, since it is, undoubtedly, the more stable and potent.
However, if based on wifi, then recommend to all exhibitors who are planning their attendance at EIBTM (or any other event), talk to your IT and Internet provider of the fair.
Explain your needs and devices that will connect. Sure you can advise how to get the best connection available.